Samantha Samson

Ashoka University · in-house role

Five channels, one institution

A university with many departments, more than 20 research centres and one public voice to hold together across five platforms.

Result
LinkedIn audience grown from 32k to 141k, with four more channels grown in parallel
Source
Follower counts on the university’s official accounts
Permission
Ashoka was my employer, not a client. Results are stated factually; no university creative is shown.

The problem

A young university with an ambitious public profile, many departments and more than 20 Centres of Excellence. Each had something worth saying. Together, they risked saying nothing clearly.

Five platforms needed one recognisable voice, without flattening what made each centre distinct.

What I did

  • Gave the institution one clear point of view that every channel could hold to.
  • Turned research from more than 20 Centres of Excellence into stories for policy, media and the public.
  • Ran flagship campaigns, including 10 Years of Ashoka, Convocation: Beyond the Red Bricks and Those Who Stayed Back.
  • Handled real-time crisis communication across leadership and departments.

The result

  • LinkedIn: 32k → 141k
  • Facebook: 80k → 172k
  • Instagram: 12k → 56.2k
  • Twitter / X: 10k → 36.3k
  • YouTube: 10k → 26k

Five platforms grown in parallel, for an institution with many stakeholders and one brand to protect.

Free · No call needed

See what I’d change first

Tell me where you show up. Within three working days I’ll send the three changes I’d make first, and why.

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