About
I build credibility in public, for founders and for research institutions
Brand, social and campaign strategy from someone who has done the hard version of the job: a complex institution, many stakeholders, five channels at once.
My story
From English literature to institutional brand
I read English at St. Stephen’s College. It taught me to take a complicated text and find the one clear idea in it. That turned out to be most of marketing.
I started in agencies, working on social media and campaigns for more than 25 national brands. They included Lakmé Fashion Week, Ramada Hotels and the Korea Tourism Organisation. Agency work taught me speed, and how to make a brief land.
In 2022 I moved in-house at Ashoka University, and later led brand, communication and PR. I grew five channels in parallel and translated research from more than 20 Centres of Excellence for audiences outside academia. An institution is hard to brand because everyone in it is right about something.
Now I work independently, with a small number of founders and institutions at a time. I do the strategy and the writing myself, without layers in between. You work with me, not a junior team.
Career
Where I’ve worked
2024 – present
Ashoka University
Manager — Brand, Communication and PR
2022 – 2024
Ashoka University
Deputy Manager
2020 – 2021
Media Theory
Agency · social media and campaigns
2019 – 2020
Social Eyes
Agency · social media and campaigns
2018 – 2019
Evoblaze
Agency · social media and campaigns
Selected campaigns
Campaigns I’ve worked on
- 10 Years of Ashoka
- Convocation: Beyond the Red Bricks
- Those Who Stayed Back
- Ashoka Research Quest
- Ashoka Is For All
Ashoka University was my employer. These are listed as my work history, not as an endorsement.
Core competencies
Where I can help
- Brand positioning and strategy
- Social media strategy across five platforms
- Research translation for non-academic audiences
- Campaign concepts, writing and production
- Crisis communication
- Stakeholder and leadership communication
- Content systems, templates and team training
- Reporting that leadership can use
Free · No call needed
The 20-minute visibility review
Tell me who you are and where you show up. Within three working days I’ll send a short recorded review of your current presence with the three changes I’d make first, and why.
It’s useful whether or not we ever work together.